
Google, analysis of activity in recent years increasingly have to read about innovation at Google. This also applies to immediate withdrawal "in light of the" new operating system, Google OS, and changes in the search engine company, and active promotion of the browser
Google Chrome. The news can not please, especially news about search engine optimization, ranking sites, and indexing. As for Google OS, that is currently under active development, and, by the next fall, this operating system can appear on personal computers. While the company is focused on the netbook market, where it would compete with the recently released operating system from Microsoft, Windows 7. It should be note that in the new Google OS on your browser - default, of course, will Google Chrome.
But I am more interested in news search engine Google. First, it is now in Google Webmaster Tools Webmaster can always find out whether located on its website any malicious code. Moreover, you will not only learn about the time you receive this code, but also to get tips and advice on its removal. Amenable to analysis: Flash-, HTML-and JavScript-code. In addition, Google can now index the sites even at RSS / Atom. This method of indexing Web sites and pages can be much more responsive and efficient than a conventional search engine indexing the site. As for Google by Google, and not without surprises.
Point is that Now the search engine itself is able to generate and replace the header (Title) site. This was done for reasons of greatest benefit to the user. A person typing a query, now receives the most convenient search results, where selected the most relevant request headers sites. Such replacement will undergo a site whose title (Title): Either non-existent. The system generates its own, based on the query and the contents of the site. Or too long. Here, Google will correct the Title, making it more attractive for visitors. However, the ranking in the SERP will be on the existing title. And finally, according to a software engineer Google, Matt Kitts, in a short time in Google search engine may receive another factor ranking sites - the speed of loading pages and sites. The fact that Google developers are anxious to do a web search faster. Wait a long time is necessary, because the introduction of this factor in the ranking algorithm of sites is planned in 2010. According to Matt Kitts, ranking the site will be higher if the download speed will be faster, however, such a factor does not will influence the position of resource in the SERP, but it affects ad position AdWords. Currently, the most influential factors in Google ranking are: anchor text of inbound links number of backlinks to the site number of different domains from which visitors came for keywords in the Title "The level of confidence" to the site search engine What I would like to see: such a grand event in Google, which can not be overlooked nor the webmaster either the optimizer or an ordinary PC user and the Internet. Trying to win back market share of operating systems and browsers, Google has leaped forward, making the site optimization a reasonable search - more literate, but use browser - faster, easier and more convenient.